Will be interesting to hear some feedback now that it's over. Seems like it may have drawn some new fans to the sport but as you say, they could have done more and make it better.
no spoilers, please! i haven't watched it yet
my brother lives on brickell and he knew nothing about it until i mentioned it a couple of months ago.
he texted me yesterday saying "F1 is pretty cool! pirelli had a huge event on brickell and there's an exhibit at bayfront park".
"great", i said - "did you go?"
"no"
at least he was exposed to it thanks to those events. would've been great if the race was actually down in that area, though.
i'll report back once i have a chance to talk to him and get a sense of how successful they were at bringing new people in.