Love how the leak wasn't the final product...but it was.
So many missed opportunities. We have such a cool and unique nickname, yet continue to fall flat in the marketing and branding department. Vinik and his cronies are delusional thinking our current logo is iconic or anything like that. Then to make up for the lack of black in the home/away, which there should be, they do this which is a fail. In person the fact that they are all black looks cool, and Vasy look awesome. But that's where it ends. The gradient? LOL. Get outta here with that. The fact they just kept the same logo and didn't do anything creative, anotehr fail.
They need to start from scratch with the identity. Primary jersey sets needs black and these need some blue. That's beyond the logo.
And someone said I need to let the victory stripes go? Nope, not gonna happen.
I knew the sales numbers would be high because of the large amount of the new generation of Bolts fans. Gonna be interesting to see them all jump ship when losing comes around, just like they did with the Devil Rays after the World Series. (Called them Devil Rays on purpose.)
This saves me money, but it's also frustrating because I'd love to rock gear for my team, I just can't support this crap. These jerseys are barely different than the All Star jerseys, which were also bland.
So those who hate that I rant about this, skip this post, but I had to vent about it. My mind isn't changing on the logo or unis anytime seen, but I was hoping something with the third would help me, thus my above dissertation about the new thirds.
The team said these were designed with millennials in mind. That says enough about what ownership thinks and how little they value what true fans think.