Edmonton area:
- Team Canada (Olympics/Best on Best) - Almost everyone is watching, even those who normally wouldn't consider themselves sports fans
- Oilers (if we're talking playoffs, see above)
- other NHL (specifically Habs, Leafs, Bruins, Flames, Flyers, Wings, Canucks, Hawks)
- WJHC
- Oil Kings / WHL
- WHC - depends on the year and team. If they've got a lot of popular players (including Oilers players) and Canada goes deep, more people take notice. If Canada isn't very good and the NHL Playoffs are really exciting, less tune in.
-AJHL (but this is only in the suburbs / towns where they play i.e.. Sherwood Park, Spruce Grove, Drayton Valley etc.. Edmonton itself doesn't have a team and the league gets little media attention within the city)
- University of Alberta - it's good hockey and the Bears are an awesome program, but very few people care about University sports
- MacEwan / NAIT - same thing
I'm not sure where to put other National team events like Gretzky/Hlinka, U18, or the Spengler Cup.