Goaltenders have masks for themselves, not for the TV audience. They aren't designed to look good from the stands, or on TV, they are designed for the goalie himself. They feature what he likes, the details he wants and the stuff he thinks is cool.
This doesn't sit well with a lot of people here, but that's the simple truth.
Every year people whine and complain about DaveArt, as if he is forcing these goaltenders to use the masks he designs, and he's forcing them to incorporate different paint techniques, effects and features.
That's not at all how it works. The players always have a discussion, usually on a Zoom call, about the things they like and want on the mask, there's a back and forth, sketches are exchanged and signed off on, and in most cases, the goaltenders are citing existing masks from other goalies that they like or details or effects they want incorporated.
The silly narrative that DaveArt has some sort of exclusive contract and goalies are "forced" to use him is utter nonsense.