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Utah Hockey Club trademark applications denied in search for permanent name (mod warning post 48)

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Utah Coyotes is available
 
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Utah Yeti(s) is one of the dumbest things I've ever heard so I'm glad it was shut down.

Most of the proposed names are just embarrassingly bad anyway and I would take HC over most of what I've seen. Honestly I wouldn't mind if they figured something out with the league to call them the Coyotes again.
 
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1989 said:
If you really want to go down that path, then the Winnipeg Jets shouldn't exist either as the earlier established and much better supported New York Jets exist. Edmonton Oilers came after the Houston Oilers. Rangers F.C. came before New York. Sacramento Kings share the name with L.A. Kings. I'm sure there's even more obvious ones I'm missing.

Anyways, I don't know the particulars but that franchise (and its history) is cursed as hell. Wonder how the Coyotes' fanbase feels.
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The common thread is that all of those examples took place before cable TV, the internet, and e-commerce specifically.

The world is a lot smaller now and the idea that duplicate names will create brand confusion is a much more legitimate concern today than it was in the 1970’s.
 
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The Crypto Guy said:
Thank god, that name would be so dumb.

Bring on the BLIZZARD!!!
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Utah Blizzard and Utah Venom: Both of these trademark applications were also refused due to a "likelihood of confusion" — with the trademark office pointing out many of the same issues the team has with trademarking the Yetis.
 
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bov said:
Utah Yeti(s) is one of the dumbest things I've ever heard so I'm glad it was shut down.

Most of the proposed names are just embarrassingly bad anyway and I would honestly take HC over most of what I've seen. Honestly I wouldn't mind if they figured something out with the league to call them the Coyotes again.
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Agreed.

IMHO Utah is the 'BeeHive State'...Run with that...Call them the 'Utah Hive'...'Utah Sting'...'Utah Bees'...etc

I mean - it's on their state flag even...

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Nogatco Rd said:
The common thread is that all of those examples took place before cable TV, the internet, and e-commerce specifically.

The world is a lot smaller now and the idea that duplicate names will create brand confusion is a much more legitimate concern now than it was in the 1970’s.
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You make a decent point overall but Winnipeg coming back in the 2011 as the Jets is certainly not part of that thread when they had been disenfranchised for something like 15 years while the NY Jets maintained continuity throughout. Even though IIRC they've been a fairly irrelevant team it can't be argued they're not the more well known Jets-named sports franchise.

Somehow Yeti coolers and Stanley Cup tumblers are/aren't brand confusion but the Winnipeg/New York Jets definitely aren't, when they're both in the business of North American professional sports.

Raptors would be fine, but something dumb will prevent that as a name too. Maybe because of the Ford F-150 Raptor, I don't know.
 
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What happened to just choosing a bird or some other local animal and calling it a day? Why does every new team name have to be singular?
 
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Bondurant said:
Because when I think of hockey, I think of a cooler that requires a reverse mortgage to generate the funds required to afford said cooler.
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At least when they cut your power cuz you spent the electric bill money on the Yeti, you have something to keep the food in your fridge cold
 
qc14 said:
What happened to just choosing a bird or some other local animal and calling it a day? Why does every new team name have to be singular?
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Because it follows that the Kraken (and the Yeti) are often known as singular, specific examples of their "species" whereas the Golden Knights are a multitude of the same.

It's not a new thing; ask yourself why it's the Wild and not the Wilds, or Avalanche vs Avalanches. (Hint - it's because the Wild and the Avalanche are grammatically already considered to be multitudes.)
 
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1989 said:
Because it follows that the Kraken (and the Yeti) are often known as singular, specific examples of their "species" whereas the Golden Knights are a multitude of the same.

It's not a new thing; ask yourself why it's the Wild and not the Wilds, or Avalanche vs Avalanches. (Hint - it's because the Wild and the Avalanche are grammatically already considered to be multitudes.)
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Yea I definitely get why grammatically but I don't understand this trend towards this style of name. They feel like design firms trying too hard to justify the massive paycheck they're getting to come up with this stuff. The recent PWHL brands all did it too.

When's the last time a new or rebranded team in any sport just gave us a straight up animal?
 
Damn yetis would have been awesome. Purple and blue jerseys like Utah Jazz vintage ones.

What about Utah Solar Bears. Pay homage to the Orlando Solar Bears
 
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