You want examples? Okay.
The Carolina Hurricanes in 2018 produced content including four 20-minute episodes giving fans a glimpse of what they can expect from Andrei Svechnikov, and how they acquired him. They follow the scouts, recorded at the combine, the draft and even followed Svechnikov around Raleigh when he first arrived.
The Chicago Blackhawks in 2017 did something similar, when they hosted the draft and picked Finnish defenseman Henri Jokiharju.
The Rangers had the opportunity to do something similar when they had their first top-3 pick since 1966(!) back in 2019, but they chose not to. Of course they are free to not produce any content, but at the same time Ranger fans are free to complain about it as well.
This organization has never been a pioneer, never been a frontrunner in terms of trying new things. They always play it safe, and with them playing in Manhattan, with corporate suits, tourists and celebrities filling seats, they don't have to cater to their fanbase to sell tickets.
Did you notice the difference in camera quality between the 2 scrimmage games last weekend? Night and day. It is just 1 example of countless moments where the Rangers aren't really trying. And for the record, we are talking about an organization worth 1.5 billion dollars, that has its own TV station. Is it really unfair of fans to expect more?