The culture doesn't change when you hire imbeciles from RDS and convince the fans they're good at their job. Joel Bouchard and now Chantal Machabée had their tires pumped by all the media and fans, including Anglos.
Machabée can piss off.
...sure, but it all starts at the TOP...Molson won't ever cross that certain portion of the fanbase again after the Cunneyworth situation...doesn't want the negative press or anything that could even conceivably drop his products' sales...as a certain Texas Rattlesnake always said: