I highly doubt Staios burst into the office and said "Listen, Vancouver has finally agreed to put Soucy in the deal, fill those racks with Norris jerseys...NOW."
My assumption is that the store manager or marketing team is evaluated based on their performance, and they probably assume Norris is gone so it's a good time to market his jersey more heavily than the others. Because if he is traded say a week from now, they won't be able to get rid of Norris Adidas jerseys at any reasonable price.
I just thought it was incredibly strange to only have one player on that rack, and have it be Norris of all people.
Another thing is that I know a bit about Adidas jersey distribution - how it works is that a handful of popular players are picked out to be pre-made by the good people of Indonesia, because they can sell player jerseys for almost the same price as blank jerseys doing it that way. But they only do the most popular players because they mass produce them. Norris was not one of the players who they made those jerseys of. That means that any Norris jerseys available in the team store to buy off the rack are made using NHLPA certified player kits. Meaning, kits that are glued on with a heat press that some teenage boy can be trained to make in 30 seconds.
I do not know what the Sens stores processes are, but if I were to run with my theory and guess why two massive racks of Norris jerseys randomly appeared, maybe they wanted to get rid of all their Norris kits on hand. These kits cost about $50 wholesale from Stahls and would basically be garbage once he is traded. So if they have crates of blank Adidas jerseys and a few dozen kits left, and they either know or have an indication that we are going to win the Carson Soucy lottery, it would make sense to throw them on the blank jerseys now and pray to Melnyk that people grab them from the high traffic area they put them in.
Ian Mendes posts here right? Can he just let us know if my theory is true. We won't tell anyone. This is a message board in 2025. Nobody reads this stuff outside of a dozen of us.
edit: Just to clarify, I love weird fun Senators conspiracies like this. I found it incredibly compelling how strange of a choice it was to have two full racks of Norris jerseys in the most prime real estate for their store. I didn't actually ask the Gabriels cashier for scoops. I know the Joe ***** podcast is a favourite of most here, so my conspiracy theories should be at home.