Sweden celebrating the gold
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VictorLustig
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- Feb 8, 2012
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WilliamNylander
Papi's home
- Jul 26, 2012
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Diatomic
Mitch Matthewlander
Why are they wearing different jerseys plastered with ugly ads all of a sudden? Are they not allowed to wear the official Nikes outside of an arena? It's just a celebration, we Europeans need to think more about the importance of branding.
bottomofthefoodchain
Registered User
Sergels Torg is like the worst place in Stockholm. At least it's a little bit better now since they renovated it. Before it was dirty and full of junkies. Now less dirty.
As for the ads, probably some kind of deal with their main sponsors.
CanuckCity
Registered User
This is awesome, happy for them and love that they take a lot of pride in it. Anyone notice if the older guys like lundqvist were also acting all giddy and such??
Made Dan
Registered User
Only applies to the World's, but I feel better when European teams win. Obviously they care a ton more than US/Canada fans about this tournament.
VictorLustig
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Nike wouldn't mind them using their jerseys it but I guess Kyocera (?), Scandic etc. would.
Pyrophorus
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Lexus
OWN THE MOMENT.
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Loffer
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joe89
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Loffer
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Sergels Torg is like the worst place in Stockholm. At least it's a little bit better now since they renovated it. Before it was dirty and full of junkies. Now less dirty.
As for the ads, probably some kind of deal with their main sponsors.
That's prolly why it is my fav place in Stockholm, though Södermalm should be nice also... Last time I was there I ended at Gullmarsplan neighbourhood and Hammarby, to watch Hammarby Slussen boat traffic on a wharf near Hammarby IF Roddförening boat shack dipping my feet in the sea. So, Gullmarsplan and Hammarby are not bad either, but Sergels Torg (the correct form!) is a frigging classic and Kulturhuset by it also!
VictorLustig
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I think it's spelled alcohol
At least Willy is of legal drinking age in Sweden. Wonder how much the older guys poured into him on the flight home
Although 'Papa' Backstrom hopefully kept an eye on him.
- Feb 23, 2014
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Sergels Torg is like the worst place in Stockholm. At least it's a little bit better now since they renovated it. Before it was dirty and full of junkies. Now less dirty.
As for the ads, probably some kind of deal with their main sponsors.
Very much a deal thing. When the Swedes gave their reserved golden helmets (which they seem to very appropriately have now too
) to Team Finland after the 2014 WJC final I think, there was a delay in on-ice celebrations when the Finnish maintenance dudes were feverishly (and shown on air) slapping Finnair stickers on the front of them before giving them to players. 
