blood gin
Registered User
- Jan 17, 2017
- 4,174
- 2,203
The Olympics do not generate sufficient revenue to offset the ruined season.
The best players won't go, so the Olympics will feature second rate (KHL, Swiss league, Swedish elite) guys and prospects. NBD. It's the same for everyone.
It doesn't ruin the season.
The quality of play that you get, and the attention the sport of hockey gets during the Olympics is incredible free promotional material for the NHL. They're nuts not to take advantage of it. TJ Oshie became a media darling over what was essentially a meaningless shootout.
You have to send the players there. There are millions of potential new fans that will be turning in and brimming with pride and nationalism.