Great stuff.
I'm sure other teams do things equally well, but the video really shows how seriously the Senators take player development within the organization and how professionally they handle it compared to 10, 20 years ago
It's also interesting that the video shows that the Senators have been very upfront with the media with how they plan on developing players. You can see in the video the team is setting goals/expectations for players and making sure the players are being put in a position where they can meet those expectations. Those are the exact same talking points that Dorion and Murray have been using in the media all offseason. Maybe that video is a bit of propaganda, but it still emphasizes the point the organization is tryign to make.
I think that's the biggest change the organization has made in the past 5-8 years. They've really refocused on finding raw players with good size, work ethic, and intangibles as opposed to trying to outsmart everyone and finding skilled/talented guys who fell because of injury, or because of what league they played in, and hoping they worked out. That's the biggest difference I see between muckler/murray
I'm not saying they've stopped entirely looking for guys who fell, look at Maidens and Puempel for example. From my perspective though, the team has a very clear goal of making sure every prospect has a chance at an NHL future provided they meet the team's expectations year-by-year.
I also liked how they showed the young guys their test results and compared them to the NHL players to give them an objective understanding of where they are in relation to where they need to be.