This is exactly what I was saying before the season. All-in pricing forces sellers to lower fees so buyers see the prices they expect on the listing and it ends up killing your net take home...
StubHub Sings the Blues After Shifting Fees
Attempt at Price Transparency Backfires, Hurting Sales
Honesty may be the best policy, but it is taking a toll on sales for the nation's largest ticket reseller, StubHub. Three months after StubHub, a division of eBay eliminated what it said had been the single biggest annoyance to most of its customers—hidden fees—its sales have taken a hit.
The decision to move to an "all-in" pricing scheme in January followed years of consumer research showing that fans hate nothing more than to see their final ticket price jacked up with additional fees and service charges when they reach checkout. But now that StubHub's listed prices include the fees, they appear more expensive, and
sales have fallen as fans gravitate to sites that list lower base prices and hide fees, the company said.
http://online.wsj.com/news/articles/