Quick general comment on this thread. I live 7 minutes by foot from the Bell Centre, I am a huge hockey fan, I have ties to people organizing the tournament, playing in the tournament, and I will not be attending a single game. My reasoning is as follows:
1) lack of parity and entertainment when considered in relation to the price of admission: admittedly Denmark has played two exciting games but the format of the tournament is such that for the price of tickets everyone is getting better value by waiting until the semi-finals to go;
2) other priorities, financial and time wise: I have family and friends to entertain over the holiday season, a lot of the round robin games fall midday and I am more inclined to watch a period or two on TV than spend the majority of my day at the rink.
But enough about me, here are some general observations from living in downtown Montreal:
1) there is absolutely ZERO ambiance related to the tournament: you can walk any central street in the city without a single indication that an international event is ongoing within a short distance of where you are. Why is there not a fan village, fan fest, promotional outdoor rink set up in the city centre?
2) I have scarcely seen any advertising for the event both since it started and in the weeks and months beforehand: I would guess that most casual hockey fans do not have any awareness that the tournament is happening here, and quite frankly I don't blame them. The Habs have had brief advertisements on the video board during games and there are small advertisements in newspapers but otherwise nada, nothing.
3) further to my first two points, there has been a complete lack of story telling by the organizing committee. People want to know who the heroes and villains are and what countries and players other than Canada and its team have compelling stories. From my perspective this has simply not occurred. What would attract a casual fan to a group of random Swedish and Danish kids playing hockey? Obviously there are tales to tell but the target audience hasn't been provided with inspiration to invest emotionally in the event.
Ultimately it's real shame that attendance is so low but I have my ear to the ground and my sense of it is that it's an organizing issue, not a statement about the dedication of Montrealers to hockey,