Ratings: Sox up, Cubs down; few watching
The White Sox's ratings are up and the Cubs' ratings are down, but both teams share something in common: Very few people are watching either last-place team, at least not on Comcast SportsNet Chicago.
If CSN televised Marc Trestman watching mini-camp film, it would probably beat both teams in ratings.
Both the Cubs' and White Sox's local cable ratings at the All-Star break are in the bottom five of the 29 U.S.-based teams, according to a Sports Business Journal study of Nielsen ratings for regional sports networks.
The last-place Cubs rank No. 25 with a 1.48 average rating, that's down 7 percent from this point last season and 8 percent overall, according to information provided to ESPN Chicago by Sports Business Journal writer John Ourand.
Right now, the Sox, essentially tied with last-place Minnesota in the AL Central, have the fourth-highest gain in baseball, up 16 percent from this point last season and 24 percent from last year's final numbers.
Unfortunately, that's only good enough for a 1.39 rating, and only two teams are lower.
The two teams' household averages are stunningly close, 52,000 for the Cubs and 49,000 for the White Sox, Nos. 21 and 22, respectively, in baseball.