So you gotta respect the hustle, but this guy is using the word "NHL" to try and sell tickets to his minor-pro hockey team.
So where to start. I always say there are three things to consider - ownership, -arena, and -market (in that order)
1. So Nicolas Perkin as owner. He doesn't have much of an online presence. (be careful - theres a Nicholas Perkins out there associated with Fuddruckers - different person) I found this profile of him from 2011
Nicolas Perkin and this is his linkedin page
Nicolas Perkin - New Orleans, Louisiana, United States | Professional Profile | LinkedIn
So he sold a company to Microsoft, then built up and then sold a company to NYSE. He's got money but he doesn't show up on any list of billionaires, so I kind of doubt he's got the scratch to have an NHL team.
2. Arena. The Monroe Moccassins play in the 60 year old Monroe Civid Centre that seats 7600 for hockey. The NBA Pelicans arena is the Smoothie King Centre - but while that may be able to hold ice hockey in the modern NHL you have to control your own arena, and not just pay rent.
3. And then yes, New Orleans itself. For what it's worth its a majority black city, From this list of Metropolitan Statistical areas, New Orleans is 58th in the nation with a population of 962k - and which declined from three years earlier. That, by the way is 12 sports lower than SLC and 8 spots lower than Buffalo.
en.wikipedia.org
And yes that smallish city has the NFL Saints and NBA Pelicans to compete with, and a city with not a huge history of hockey (although it has some).
So look - if Perkin can write a massive check for $1.2 billion, and then can somehow get a new arena built in New Orleans, then the NHL might overlook New Orleans small size, but I can doubt he can do either.
LIke I said, respect the hustle, but that's all this is.