Columbus, OH, Jan. 28, 2015 (GLOBE NEWSWIRE) -- The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2015 NHL Fan FairTM and the 2015 Honda NHL All-Star Game® this past weekend. While the NHL® All-Stars displayed amazing skills on the ice, nearly 1,500 NHL® fans pulled off a responsibility hat trick off the ice, making the pledge to: never drive drunk, always have a designated driver, and never provide alcohol to anyone under 21.
Dolores Gilchrist, the Philadelphia Flyers Designated Driver for the Season, earned the grand prize of the "Responsibility Has It Rewards" sweepstakes by pledging to be a designated driver at a Flyers home game at Wells Fargo Center. Gilchrist's pledge was selected from a random drawing. She and a guest received a trip to the 2015 NHL All-Star WeekendTM including airfare, hotel accommodations and tickets to the 2015 Honda NHL All-Star Skills CompetitionTM and the 2015 Honda NHL® All-Star Game.
At the 2015 NHL Fan FairTM in the Greater Columbus Convention Center, NHL® fans had the opportunity to add their names to the Responsibility Puck - an 8-foot replica of an official NHL puck - to demonstrate their commitment to keeping the penalties on the ice and off the roads. All the responsible fans received a souvenir photo and were entered to win an NHL prize pack including a $50 Shop.NHL.com gift card; or tickets to the Coors Light Rock the Ice Concert at LC Pavilion on January 24th and branded items from Coors Light and TEAM Coalition.
"We believe that with great beer comes great responsibility, and we're thrilled to partner with the NHL and TEAM Coalition to help promote responsibility at hockey events," said Diane Wagner, Responsibility Commerce Manager for MillerCoors. "For many fans, enjoying a beer at the game is part of the hockey experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home."
"The success of the 'Responsibility Has Its Rewards' campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors," said Jill Pepper, Executive Director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone - including the fans - takes responsibility, everyone wins."
Drunk driving prevention is the top priority for TEAM Coalition and all its 21 member organizations, which include the NHL and MillerCoors.
