FerrisRox
"Wanna go, Prettyboy?"
The problem with DaveArt and many of the mask designers out there now* is that they are overlooking the primary audience for these designs, which are the people attending the game and watching on TV.
This is where you are wrong.
The goalies are making masks that are very personal to them. When these cage/mask combos first rose to prominence in the late 1980's, the primary artist was a guy called Greg Harrison. He very much operated with that MO. He made very stark, distinct, bold designs that were simple, yet clever and could be enjoyed from a great distance. He made a lot of use of white space and negative space and created several iconic goalie masks.
Greg got pushed out of the game because he refused to license the actual team logos, so he wasn't able to put logos on his masks (which is how he came up with designs like Belfour's Eagle mask or Hayward's shark mouth, or Moog's bear mouth.) He also wouldn't pay to license other logos or characters (think Budaj's Ned Flanders, for example) and as more and more goalies wanted personalized details and teal logos, Harrison got pushed out of the business altogether.
Goalies today - and for a long time now - have no interest in the mask looking cool on television, or from the crowd. It's a very personal piece of their equipment and its a way for them to add personal flare to their mask. They want to have their favourite bands, movies, family members whatever worked into a concept. The masks for them - for the vast majority of them - is something that looks cool in their hands and I can't tell you how many times I've had one of them show me a really cool, little almost hidden detail. It's the very opposite of what you are talking about that delights them.
Dave is giving them what they want, he's not forcing a personal aesthetic upon them. If he did, he'd be out of business. If that's what goalies wanted, they'd be going to Hillier's designer. But Hillier is the exception, not the rule.
People are free to not like Dave's designs, but pretending they are being forced upon the goalies is just ridiculous and screams of people trying to pretend that their opinion is fact.