Bruins telecasts on NESN this season have averaged a 3.43 rating (about 83,000 households) which is down 19% from last season. Part of the drop can be attributed to NBC poaching games with popular opponents but the same was also true last season. These numbers are for Eastern and Central Massachusetts and Southern New Hampshire.
The Bruins are now back to viewership number they had in 2010.
http://www.sportsbusinessdaily.com/Journal/Issues/2016/02/15/Media/NHL-RSNs.aspx
The NHL has to be shocked by the TV numbers in Florida where the Panthers ratings are DOWN this year and they are now averaging 3,000 households a game.
In these cities NHL teams have higher local TV ratings than NBA teams: Boston, Chicago, Washington, Philadelphia, Detroit, Minneapolis - St. Paul, and Denver.
The Bruins are now back to viewership number they had in 2010.
http://www.sportsbusinessdaily.com/Journal/Issues/2016/02/15/Media/NHL-RSNs.aspx
The NHL team rankings are based on an analysis of ratings information for clubs that make their Nielsen data available. Information on Carolina and Nashville was not available. Ratings also were not available for the league’s seven Canadian teams.
Of the 21 clubs that were analyzed, seven have seen ratings increases from this point last year, 13 have had decreases, and one is flat.
The NHL has to be shocked by the TV numbers in Florida where the Panthers ratings are DOWN this year and they are now averaging 3,000 households a game.
In these cities NHL teams have higher local TV ratings than NBA teams: Boston, Chicago, Washington, Philadelphia, Detroit, Minneapolis - St. Paul, and Denver.
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