pump a players value by saying certain teams were interested in acquiring them, the NHL is a monkey see monkey do and every GM is looking for an edge
If say player A is rumoured to be going to team gold in the Metro(whether true or not) and is looked at as having a significant impact for their success, then team green and maybe team purple who are running neck and neck with team gold in the Metro, may suddenly take an interest, maybe even enough to make inquiries. The GM who has player A is suddenly getting calls from teams green and purple about a player he may not have even thought of trading! In their haste the other GM's may pay an inflated price just to keep the other guy from having player A.
Who knows some people used to suggest that Nonis would tip Dreger(the rationale being because he was a second cousin) to get trade talks going. To me this was utter nonsense only because between Dreger and BoboMac there were reporting(rumour mongering) so many trades on the launch pad that eventually every new one on took on a distinct barnyard aroma.
The other thing that made it pure rubbish, is that this idea would have gotten Nonis and Burke fired for speaking out of turn, as leaking or floating trades would get them cut off from other GM's who's business was nobodies business which still holds true today. Anybody who knows Burke knows that the man doesn't need anybodies help in running his franchise or the shaping of his roster.
I heard Rod BrindAmour address this topic after Dreger had given one of his "I'm sensing" line of BS about Carolina shopping Eric Staal in the off-season saying he specifically talked to someone in the Cnaes front office. Staal and BrindAmour were good friends, their wives hung out their kids played together. The incident created a rift in their relationship, and a headache that BrindAmour didn't need. His opinion of this whole insider bit that TSN was pushing, was damaging, and as far as he and many others in the league were concerned, just wished they would either curtail it or stop it altogether. It was creating imbalances in chemistry in dressing rooms and sowing distrust among GM's.
MacKenzie got out of it and concentrated on the Draft while Dreger dialed it up in what became a war of attrition with Ecklund in who could create the more assinine rumours!