I think when people see you as a pure goalscorer, assists just don't count in their minds.
Quick question, how many assists did Brett Hull have in his career? A: who cares?!?
On the other hand, every single goal Adam Oates scored was considered a bonus, even though if we had anyone who could score 45 goals in a season (as Oates once did) we'd be putting him in the Hull camp. It all comes down to a matter of perception.
I think Phil has been lumped into this group where he's only supposed to score and that's all people care about, but frankly, if he's dishing off the puck and someone else on the ice is getting the goal... that's fine by me. Phil is showing us he's a PPG talent in this league and those players are not common. Bozak, who's a good player, is a good example that getting first line minutes doesn't automatically boost up you point totals. It also comes with playing against top defensemen and getting targeted by opposing coaching and strategy.
I guess the question come down to, are you happy with a Phil Kessel season that results in 82 points, with 25 goals?
There is still this idea that he could become a 40-50 goal guy, and for some anything less than that is a failure. I think Phil's play style precludes him from achieving that simply because his offensive game doesn't have a massive range of shooting styles. He doesn't deke and backhand well, his one timer is decent but not great, he's not a shoot-out or breakaway dynamo, and goalies generally have a good idea of where the puck is going. Yet his talent and skating are undeniable. I think we need to re-vision Phil as a playmaking winger with a laser snapshot that he can pull out anytime the other team lets up on him for even a moment, but he will always be more effective when he plays with another big scoring threat that he can pass to/make plays with.
I think Phil needs to accept that too, and it seems that he's coming around, because the more he decides to make plays and just work the offensive zone and use his teammates, the more potent that line is. When Phil feels he needs to go in and score, that's usually when the play just dies (or he scores one of the most breathtaking bullet goals you'll ever see). If the team and fans are comfortable letting him become that guy then I think we'll get a longer, more productive career out of him.