How popular is soccer in Finland?
The national football team has been drawing a very good following for their qualifying matches abroad even when they had no chance of actually making it to major tournaments. The fact that football as a spectator sport isn't nearly as popular as hockey in Finland makes it more attractive to some people. Many loyal supporters of our national football team have a very elitist and hipsteresque attitude toward hockey fans. They think hockey fans are a bunch of uneducated, xenophobic, semi-literate rubes who like to drink crappy bulk lager and wear ridiculous clown costumes at the world championships, whereas football fans know a lot about eclectic craft beers and trendy clothes.
The Finnish national football team also played many home matches here in Tampere in the recent years while the stadium in Helsinki was under renovation and I have to say their fans aren't completely wrong. When you scan the streets of Tampere before a Finland football match it's a very different sight from the current IIHF carnival. It's pretty easy to see that the average supporter of our football team is socioeconomically above the average Leijonat fan.
You also have to take into account that foreign football leagues draw a bigger crowd in Finland than foreign hockey leagues. The NHL has become way more familiar to us Finns thanks to streaming services and cable channels but the time difference between Finland and America makes it harder to follow compared to the Premier League, Bundesliga, La Liga and the UEFA Champions League.
National team draws around 10,000-30,000 depending on the opponent. The local league average is around 1,500-2,000. HJK Helsinki at home or away can get double figures and Helsinki derby between HJK and HIFK triple or more. The numbers are very modest compared to Sweden for example.
On top of having a new state-of-the art hockey arena right in the city centre Tampere will also get a new football stadium in 2024 in Tammela with a capacity of 8,000. Tammela is very close to the city as well. I'm confident Ilves will draw decent numbers there. The attendance was already pretty good at the old run-down stadium in the same location before the rebuild started.
Not really. The Finnish league gets pretty bad attendance. For example Swedish league gets much better attendance. Swedes seem to actually love hockey more. Finnish people just like to watch international games every now and then.
The Finnish Liiga certainly isn't as big as the SHL but the combined attendance for the playoffs at the new Nokia Arena here in Tampere was about 165,000. That was all in the span of 32 days.
Finland's games aside, it's not even a smart business move to have non-Finland's games so expensive that no one's in attendance. Imagine if entry was only 10 or 20 euros for some lower end games - you'd see many more people in the audience, and they'd make 5 times the profit on beer and soft drink sales.
They're constantly dishing out a promo code at the fan zone that gives you a 50 percent discount for those tickets. Maybe the attendance would be better if more people knew about this.