Canadian TV rights negotiations start January 1, 2025

Takuto Maruki

Ideal and the real
Dec 13, 2016
421
301
Brandon, Manitoba
It's going to be interesting to see if the trends that are cropping up within American TV bubbles (grossly overpaying for sports properties from legacy media, tech companies trying to get into the space) ultimately hold water up here. More then anything, even if the duopoly is insulating it massively, it's only a matter of time before the RSN apocalypse pops up here, mainly from Rogers deciding that it isn't worth it having a bunch of regional channels only really segmented by geography, and instead goes to the TSN model of 5 channels, with one as a designated second channel, the rest being overflow.
 
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rojac

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Sponsor
Apr 5, 2007
13,315
3,147
Waterloo, ON
It's going to be interesting to see if the trends that are cropping up within American TV bubbles (grossly overpaying for sports properties from legacy media, tech companies trying to get into the space) ultimately hold water up here. More then anything, even if the duopoly is insulating it massively, it's only a matter of time before the RSN apocalypse pops up here, mainly from Rogers deciding that it isn't worth it having a bunch of regional channels only really segmented by geography, and instead goes to the TSN model of 5 channels, with one as a designated second channel, the rest being overflow.
 

varsaku

Registered User
Feb 14, 2014
2,675
909
United States
It's going to be interesting to see if the trends that are cropping up within American TV bubbles (grossly overpaying for sports properties from legacy media, tech companies trying to get into the space) ultimately hold water up here. More then anything, even if the duopoly is insulating it massively, it's only a matter of time before the RSN apocalypse pops up here, mainly from Rogers deciding that it isn't worth it having a bunch of regional channels only really segmented by geography, and instead goes to the TSN model of 5 channels, with one as a designated second channel, the rest being overflow.
They need to split the streaming and TV rights. Blackouts to prop up TV rights is probably turning away a lot of casual fans who don't have cable. No casual fan is going to get cable to watch the occasional big game.
 

Chileiceman

Registered User
Dec 14, 2004
10,011
861
Toronto
What would happen after 60 days and no deal with Rogers? Why is it to the NHL's benefit to have a window of negotiating exclusively with one broadcaster? Are they obligated by the contract to trigger this window at some point?

The NBA made their deal with an entire season to go on the old one, so maybe that's what the NHL is looking to do as well.
 
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varsaku

Registered User
Feb 14, 2014
2,675
909
United States
What would happen after 60 days and no deal with Rogers? Why is it to the NHL's benefit to have a window of negotiating exclusively with one broadcaster? Are they obligated by the contract to trigger this window at some point?

The NBA made their deal with an entire season to go on the old one, so maybe that's what the NHL is looking to do as well.
I believe it is built into the contract to have an exclusive negotiating window.
 
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jkrdevil

UnRegistered User
Apr 24, 2006
43,251
13,420
Miami
Okay, so it's built into the contract, but what advantage or disadvantage does that present to either party?
The advantage for the broadcaster is it gives them an opportunity to strike a deal to extend the rights (and keep their programming without getting in a bidding war). For the league giving the current rights holder an exclusive window at the backend is an incentive to get them to pay more up front when the current deal is signed. It also helps relationships for future negotiations.

It’s kind of like a landlord selling a property that is being rented. Usually a tenant will get the first opportunity to buy. But if they can’t meet the price it goes to market.
 
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rojac

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Apr 5, 2007
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Waterloo, ON
What I'd like to know is whether or not Rogers can renew their deal during their exclusive period by bringing in a partner. For example, can they team up with Amazon to create a deal that splits the rights between the two companies essentially keeping Bell and other streamers from even getting a chance to bid?

I wonder if it would make sense for Amaxon to take NHL out-of-market package in Canada and create a Prime TV channel for those games that costs like $10 a month (so, $20 a month including the basic cost of Primes). I could see also see Amazon getting a flew more games. Maybe Amazon gets a package of games between US teams that is excusive to them in Canada. Who knows?
 

eojsmada

Registered User
Oct 23, 2022
953
1,133
I'm kind of surprised that the NHL would seek an exclusive bargaining window with Sportsnet, since a deal with TSN brings the opportunity to link up with ESPN+ (30% owners of TSN) and bring an already existing streaming service to Canada.
 

rojac

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Apr 5, 2007
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Waterloo, ON
I'm kind of surprised that the NHL would seek an exclusive bargaining window with Sportsnet, since a deal with TSN brings the opportunity to link up with ESPN+ (30% owners of TSN) and bring an already existing streaming service to Canada.
Exclusive renewal windows are pretty much a standard part of every pro sports rights deal.
 

eojsmada

Registered User
Oct 23, 2022
953
1,133
Exclusive renewal windows are pretty much a standard part of every pro sports rights deal.
oh for sure. I just figured that the NHL wouldn't enact it because of what TSN can bring to the table that Sportsnet has never figured out. And I thought Rogers said that they were losing money in the current deal, as well.

Maybe this forces Rogers to re-consider earlier and allows for NHL to negotiate with TSN earlier as a result? *shrug*
 

jkrdevil

UnRegistered User
Apr 24, 2006
43,251
13,420
Miami
oh for sure. I just figured that the NHL wouldn't enact it because of what TSN can bring to the table that Sportsnet has never figured out. And I thought Rogers said that they were losing money in the current deal, as well.

Maybe this forces Rogers to re-consider earlier and allows for NHL to negotiate with TSN earlier as a result? *shrug*
They have to enact it to start negotiations in general. They can’t skip it and then negotiate with others. They have give Rogers the exclusive period first. Waiting to enact it just pushes the negotiations further back.

What I'd like to know is whether or not Rogers can renew their deal during their exclusive period by bringing in a partner. For example, can they team up with Amazon to create a deal that splits the rights between the two companies essentially keeping Bell and other streamers from even getting a chance to bid?

I wonder if it would make sense for Amaxon to take NHL out-of-market package in Canada and create a Prime TV channel for those games that costs like $10 a month (so, $20 a month including the basic cost of Primes). I could see also see Amazon getting a flew more games. Maybe Amazon gets a package of games between US teams that is excusive to them in Canada. Who knows?
I don’t see why Rogers couldn’t do that. The exclusive window is their right. If they agree to bring in a partner there is no one to dispute that right.
 

Golden_Jet

Registered User
Sep 21, 2005
26,315
13,630
oh for sure. I just figured that the NHL wouldn't enact it because of what TSN can bring to the table that Sportsnet has never figured out. And I thought Rogers said that they were losing money in the current deal, as well.

Maybe this forces Rogers to re-consider earlier and allows for NHL to negotiate with TSN earlier as a result? *shrug*
It’s in the existing contract, the 60 day window.
 

eojsmada

Registered User
Oct 23, 2022
953
1,133
They have to enact it to start negotiations in general. They can’t skip it and then negotiate with others. They have give Rogers the exclusive period first. Waiting to enact it just pushes the negotiations further back.


I don’t see why Rogers couldn’t do that. The exclusive window is their right. If they agree to bring in a partner there is no one to dispute that right.
They could just let the contract run out and avoid Rogers altogether if they so chose. But maybe they figure that opening it a year early allows them to move past Rogers, because the window is a shorter period of time versus waiting the year.
 

jkrdevil

UnRegistered User
Apr 24, 2006
43,251
13,420
Miami
They could just let the contract run out and avoid Rogers altogether if they so chose. But maybe they figure that opening it a year early allows them to move past Rogers, because the window is a shorter period of time versus waiting the year.
That would leave them with no broadcaster being ready in time for the following season. There is a reason why these deals get done a year+ in advance and there is usually a lame duck period. And Rogers would likely still have a contractual exclusive window to negotiate as a contract expiring doesn’t mean it’s null and void.

They don’t have to reach a deal during the window. If the league wants to move on from Rogers they can just let it expire without a deal. Much like the NBA just did with Turner, who had an exclusive negotiating window. It just allows Rogers to be able to make an offer without other jumping in.
 

JianYang

Registered User
Sep 29, 2017
19,541
18,938
I hope we can move on from rogers. I have not been impressed with their product since they got the rights, and if anything, they have actually been trending downwards over the life of this contract.

Obviously, It's a much different media landscape now with digital media being a bigger factor. With the introduction of Amazon prime, and how well they have handled their Monday night games. I'm excited at the prospect of what could be.
 

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