HansonBro
Registered User
- May 3, 2006
- 4,929
- 3,521
BMW starts selling heated seat subscriptions for $18 a month
Now being sold in South Korea, the UK, and elsewhere
www.theverge.com
BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.
A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.