Have you ever talked to an average nhl fan?
These people can't name you teams from any other countries. These are the people the nhl promotes itself to.
These aren't Hockey fans your dealing with, it's people who watch one league, you think the nhl would agree to that when they have nothing to gain?
I don't think the champions league is a very good idea but what the NHL is looking for going forward is international brand expansion. So that's the target. Canada is saturated and I have a suspicion they think they've got about as much out of North America as they can. So if you want expanded revenue streams.... That's where it's going to happen.